WELCOME
WELCOME
VRT'S Marketing Guidelines
In today’s connected world, social media and interviews are powerful tools to amplify the reach of our productions. As a cast member, you’re an ambassador for the show and the company, helping us create excitement and engage audiences beyond the stage.
Here we outlines how you can contribute to the success of the production through thoughtful and effective use of social media and media engagements. Whether it’s sharing content, tagging our official accounts, or participating in interviews, your collaboration is key to building the buzz and inspiring audiences to join us in the magic of live theatre.
Let’s work together to make every post and appearance count!
Social Media Guidelines
The world of social media and communication is ever-changing and ever-growing – and we want to keep up by sharing the theatrical journey and connecting with our audiences. From sneak peeks behind the scenes to capturing the essence of our productions, social media is the digital stage where we can let the world know that our production is onstage!
But what should or should I not post?
Guidelines:
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Stay Positive: Keep your posts upbeat and professional. We're all about spreading joy and enthusiasm. Please don’t post anything that could be misconstrued as negative or destructive.
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Protect Confidentiality: Avoid sharing sensitive or confidential information about productions, colleagues, or the company.
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Respect Copyright: Give credit where it's due. If you're using someone else's work, make sure you have the rights or permissions to do so.
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Engage Responsibly: Interact with our audience respectfully and professionally. Your comments are an extension of your brand.
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Be Authentic: Authenticity is a superpower. Share your real experiences and passion for theatre.
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Hashtags Galore: Use relevant hashtags to make our posts discoverable to the right audience.
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Be Mindful of Timing: Post content when it's most likely to reach our target audience effectively.
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Respond Swiftly: If you're responsible for monitoring comments or messages, respond promptly and politely.
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Dressing Room Posts: While we encourage some ‘behind-the-scenes’ action, please make sure that cast members are always appropriately clothed (also check for mirror reflections…). Please, no posts in underwear or skimpy clothing. And please don’t get saucy. If you’re unsure if something is juicy or saucy, it’s probably not ok. You are always welcome to run your post by us before posting if you are unsure.
NB: Alway include the Booking link!
Social Media COntent Ideas
Social Media Post Ideas for Actors:
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Re-share Official Content: Amplify trailers, posters, and announcements from VR Theatrical.
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Behind the Scenes: Share rehearsal pics, warm-up videos, or a “day in the life” post.
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Character Tease: Introduce your character or showcase a favorite costume piece.
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Cast Fun: Post selfies or group shots with castmates.
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Countdown: Build excitement with countdowns or opening night hype.
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Show Day Rituals: Share dressing room setups or pre-show routines.
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Audience Love: Thank the audience after a show and encourage tags.
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Official Content: Repost trailers or share sneak peeks with ticket links.
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Inspiration: Share what excites you about the show or your role.
Tips:
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Use official hashtags and tag @VRTheatrical and the venue in all posts.
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Resharing all offi
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Keep posts positive and spoiler-free.
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When in doubt, check with the PR team.
Interview Guidelines
As a cast member, you may be asked to participate in interviews to help promote the production. This is a wonderful opportunity to share your passion, insights, and excitement about the show with audiences and media.
We’ll guide you through the process, provide any necessary information, and ensure you feel comfortable and prepared. Just bring your enthusiasm and authenticity!
Interviews: Talking Points
Interviews and marketing opportunities are our chance to let our audience know that we exist. Whether it's a television or radio interview or part of a social marketing campaign, we want to make sure we communicate our message effectively and consistently.
The Story and Theme:
Share a brief overview of the show's plot and its central themes. Highlight what makes the story unique or compelling.
Your Character:
Introduce your character and their role in the story. Discuss any interesting or challenging aspects of portraying this character.
The Process and Fellow Cast Members:
Feel free to compliment your fellow cast members. Mention any particularly memorable moments from rehearsals.
The Production Design:
Talk about the visual elements of the show, such as sets, costumes, and lighting. Mention any specific design choices that enhance the storytelling.
Relevance and Impact:
Explain why this show is relevant to today's audiences. Discuss the emotions or thoughts you hope the audience will take away after watching the production.
Personal Connection:
Share what drew you to this project and why you're passionate about it. Discuss any personal experiences or challenges that resonate with the show's themes.
Audience Experience:
Describe the type of experience the audience can expect when they come to see the show, and highlight any interactive or immersive elements if applicable.
Behind the Scenes:
Offer a glimpse into the production process, such as rehearsals or technical aspects. Share any interesting anecdotes or moments that occurred during preparation.
Collaboration and Team Work:
Emphasise the collaborative nature of theatre and how everyone's contributions come together. Mention the camaraderie and support within the cast and crew.
Future Endeavours:
Discuss what's next for you and your fellow actors after this show. Share any upcoming projects or aspirations.
Invitation to the audience:
Encourage the audience to come and experience the show firsthand. Invite them to be a part of the magic and share in the emotions of the story.
Final Thoughts:
Remember to be authentic and passionate when discussing the show. Your enthusiasm and insights can be contagious and will help engage potential audience members.
Call to Action:
Invite audience to buy tickets and have the ticketing details at hand.
Connect with Us
Follow us on Facebook, Instagram, and TikTok to stay updated and share the excitement!
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Facebook: @VRTheatrical
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Instagram: @VRTheatrical
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TikTok: @VRTheatrical
Tag us in all your posts and join the conversation!
Contact
I'm always looking for new and exciting opportunities. Let's connect.
123-456-7890