VRT'S Marketing Guidelines

In today’s connected world, social media is a powerful tool to amplify the reach of our productions. As a valued member of our team, you are an ambassador for the show and we kindly request your assistance in creating excitement and engagement about the production.

Below, we outline how you can contribute to the success of the production through thoughtful and effective use of social media and media engagements. Whether it’s sharing content, tagging our official accounts, or participating in interviews, your collaboration is key to building the buzz and inspiring audiences to attend the production!

Social Media Guidelines

We keep in mind that social media and communication is ever-changing and ever-growing, but we want to encourage you to keep up by sharing our theatrical journey and connecting with our audiences. Below are some guidelines as to what we encourage you to post.

Guidelines:

Positive vibes only: Keep your posts upbeat and professional. We're all about spreading joy and enthusiasm. Please don’t post anything that could be misconstrued as negative or destructive.
Protect Confidentiality: Avoid sharing sensitive or confidential information about productions, colleagues, or the company, such as ID numbers, script pages, scale models or costume fittings.
Respect Copyright: Give credit where it's due. If you're using someone else's work, make sure you have the rights or permissions to do so. (You are always welcome to reshare any official Maynardville or VR Theatrical posts on your socials.)
Be Authentic: Authenticity is a superpower. Share your real experiences and passion for theatre. Feel free to engage with your audience through the use of short behind the scenes reels or photographs.
Hashtags Galore: Use relevant hashtags to make our posts discoverable to the right audience. See your Cast Handbook for specific hashtags related to the production that you are in.
Whom to tag: Please see your Cast Handbook for whom to tag in all your posts.
Be Mindful of Timing: Post content when it's most likely to reach our target audience effectively.
Respond to questions: If you are asked a production related question, make sure that you respond swiftly with relevant information, or feel free to reach out to someone from our team if you are unsure.
Dressing Room Posts: While we encourage some ‘behind-the-scenes’ action, please make sure that cast members are always appropriately clothed (also check for mirror reflections…). Please, no posts in underwear or revealing clothing. And please keep it classy. If you’re unsure if something is too juicy, it probably is. You are always welcome to run your post by someone from the team before posting if you are unsure.
Save the colour for later: We request that rehearsal photos are posted using a black and white filter.
Keep the production designs a surprise: We want to keep our Set, Costume and Lighting designs secret until the official production photos are released, so please don’t post photos of actors in costume or costume fittings, or images that give away large portions of the set design. If you are unsure, please run your photos past your Stage Manager before posting.

NB: AlwayS include the Booking link!

Social Media COntent Ideas

Social Media Post Ideas for Actors:

Re-share Official Content: Amplify trailers, posters, and announcements from VR Theatrical and/or Maynardville official accounts.
Behind the Scenes: Share rehearsal pics, warm-up videos, or a “day in the life” posts.
Character Tease: Introduce the role(s) that you play and mention some interesting things about them, or your process for building your character.
Cast Fun: Post selfies or group shots with castmates in social or rehearsal settings.
Countdown: Build excitement with countdowns or opening night hype.
Show Day Rituals: Share dressing room setups or pre-show routines.
Audience Love: Often audience members will request to take pictures with the cast after a performance. Ask them to tag you and share your and/or our official handles.
Inspiration: Share what excites you about the show or your role.

Tips:

Use official hashtags and tag @VRTheatrical and the venue in all your posts.
Reshare as many official posts as you can.
Keep posts positive and spoiler-free.
When in doubt, check with the PR team or your Stage Manager.

Interview Guidelines

As a cast member, you may be asked to participate in interviews to help promote the production. This is a great opportunity to share your passion, insights, and excitement about the show with audiences and media. We will provide the necessary information to ensure that you feel comfortable and prepared. Just bring your enthusiasm and authenticity!

Interviews: Talking Points

Interviews and marketing opportunities are our chance to let our audience know that we exist. Whether it's a television or radio interview or part of a social marketing campaign, we want to make sure we communicate our message effectively and consistently.

The Story and Theme (‘What is this show about?’)

Share a brief overview of the show's plot and its central themes. Highlight what makes the story unique or compelling and why you think it is still relevant today.

Your Character: (‘Who do you play?’)

Introduce your character and their role in the story. Discuss any interesting or challenging aspects of portraying this character, things you enjoy about them, an exciting scene, or something that you find challenging.

The Process and Fellow Cast Members: (‘What is it like working with…?’)

Feel free to compliment your fellow cast members or members of the creative team. Mention any particularly memorable moments from rehearsals, something funny that happened, or a specific scene that you are working on.

The Production Design: (‘What can audiences expect from the production?’)

Talk about the visual elements of the show, such as sets, costumes, and lighting. Mention any specific design choices that enhance the storytelling, such as a specific piece of jewelry or a small detail that only you know about.

Relevance and Impact: (‘Why should audiences see the show?’)

Explain why this show is relevant to today's audiences. Is it aimed at family audiences? Discuss the emotions or thoughts you hope the audience will take away after watching the production. It is purely entertainment, or is there a question that audiences should ponder?

Personal Connection: (‘Why did you want to be a part of this production?’)

Share what drew you to this project and why you're passionate about it. Discuss any personal experiences or challenges that resonate with the show's themes.

Audience Experience:

Describe the type of experience the audience can expect when they come to see the show, and highlight any interactive, unique or immersive elements if applicable.

Behind the Scenes:

Offer a glimpse into the production process, such as rehearsals or technical aspects. Share any interesting anecdotes or moments that occurred during preparation.

Collaboration and Team Work:

Emphasise the collaborative nature of theatre and how everyone's contributions come together. Mention the camaraderie and support within the cast and crew.

Future Endeavours:

Discuss what's next for you and your fellow actors after this show. Share any upcoming projects or aspirations.

Invitation to the audience:

Encourage the audience to come and experience the show firsthand. Invite them to be a part of the magic and share in the emotions of the story.

Final Thoughts:

Remember to be authentic and passionate when discussing the show. Your enthusiasm and insights can be contagious and will help engage potential audience members.

Call to Action:

Invite audience to buy tickets and have the ticketing details at hand.

Connect with Us

Please follow us on Facebook, Instagram and TikTok in order for us to tag you in posts and to share the excitement!

Facebook: @VRTheatrical
Instagram: @VRTheatrical
TikTok: @VRTheatrical

Tag us in all your posts and join the conversation!

WELCOME